Our Story 

Looking forward, respecting the past

Tea was introduced to Indonesia in the 1600 by Dutch colonists. At that time Indonesia was still in Dutch government, under the governor of Van Den Bosch which requires the tea planted by the people by using the policy of forced cultivation, Cultuurstelsel. The government had the local people plant tea on their hired land and bought it from them on harvesting. The booming commodity then encouraged the government to run its own plantation for almost thirty years.

 

During the time, local Indonesian people started drinking tea, made from second class leaves, as their morning rite whereas most of the higher grade tea was made to be exported. 

Started in 1950

By the late 19th century, Indonesia's tea trade was flourishing, and despite experiencing setbacks and disruption during the Second World War, the country today still ranks as the seventh largest producer of tea in the world. Indonesian consumers often settle for second class traditional tea packed in simple paper, served in hot water. When it comes to that not a lot has changed since colonial times. The first quality tea is sold overseas, to major conglomerates such as Twinings, while Indonesians are left with the leftovers. Most Indonesians are not able to appreciate good tea and are certainly not willing to pay the heftier price tag. The younger generation prefers slimming tea and strong cocktails of herbal tea which products lines exhibit world class quality and packaging worth sale beyond the borders.

Started producing green tea in 1950 tea heaven company didn't stand as a commercial brand. Our community manufactured the green tea locally across West Java and supplied the raw materials to be further processed by other local and international companies.

https://latitudes.nu/the-winding-story-of-tea-in-indonesia/

Not Indonesia's Cup of Tea

"Indonesia currently stands as the 7th tea exporter worldwide but the problem is how long nature provides us tea in our cups when many tea plantations rapidly change into concrete plantations; highways, malls and settlements? Besides that, is Indonesia able to withstand the cut throat competition in the global tea trade, without underpaying its workers? The Indonesian tea production has been steadily declining.

 

The tea plantation in beauty matches any sawah (rice paddy) featured on travel brochures as the signature vista. There seems to be no doubt about the quality of Indonesian tea. A study by a tea research center in China found that, thanks to its tropical climate, Indonesian tea has more antioxidants than varieties grown in Japan and China. Yet, the branding and international export of Indonesian tea seem to not deliver since its heydays in the colonial era. Has the winding road of tea in Indonesia hit a road block?"

- Jacobus E. Lato, Latitudes.nu

We hope to make a difference, by telling our story,

passionately about a place called tea heaven